Building on Live Service Experience: For Amazon Games, Throne & Liberty represents an opportunity to leverage its evolving expertise in the live service market. While the company's experience primarily stems from its 2021 MMO New World and serving as the Western publisher for Smilegate's 2019 Lost Ark, it's actively expanding its portfolio.

A String of High-Profile Partnerships: Throne & Liberty isn't the only marquee title Amazon Games is acquiring publishing rights for. Late 2022 saw them announce partnerships with Crystal Dynamics for the next Tomb Raider and Bandai Namco for the MMORPG Blue Protocol. Additionally, they're collaborating with Throne and Liberty Lucent Disruptive Games on a multiplatform online title.

Shifting Focus: From Internal Development to Third-Party Publishing: This string of agreements signifies a strategic shift for Amazon Games. After facing challenges with internally developed titles like the short-lived Crucible, the company seems to be prioritizing external partnerships and acquisitions. This approach allows them to leverage existing expertise and tap into established franchises rather than starting from scratch.

The Abandoned Lord of the Rings Project: Amazon Games' past attempts at internal development included an MMO based on The Lord of the Rings. Unfortunately, this project fell through, partially due to the developer's acquisition by Tencent in 2020. The rights have since been acquired by Embracer, who are currently developing multiple Lord of the Rings games.

Throne & Liberty's Potential: While details about Throne & Liberty are still scarce, the collaboration between these two industry giants holds immense potential. NCSoft's experience in crafting engaging MMOs combined with Amazon Games' growing publishing expertise and cheap TL Lucent global infrastructure could lead to a compelling and successful title. Additionally, the multi-platform approach, encompassing PC and consoles, aims to captivate a broader audience.