Athleisure Market Size was valued at USD 3,79,489.6 million in 2021. The athleisure market industry is projected to grow from USD 4,18,690.88 million in 2022 to USD 8,33,199.16 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.33% during the forecast period (2022 - 2030).

As of the latest available data, the athleisure market is experiencing a dynamic competitive landscape driven by changing consumer preferences, technological advancements, and evolving fashion trends. According to a report by Market Research Future, the athleisure market is projected to witness substantial growth in the coming years, fueled by increasing health consciousness, growing participation in fitness activities, and the rising popularity of athleisure wear as versatile and comfortable clothing options for various occasions.

Key players in the athleisure market are adopting strategic initiatives to maintain their competitive edge and capitalize on emerging opportunities. Companies are investing heavily in product innovation, leveraging advanced materials, design technologies, and sustainability practices to develop athleisure apparel that combines performance, style, and functionality. Additionally, strategic collaborations and partnerships with fitness influencers, celebrities, and sports personalities are being pursued to enhance brand visibility, expand market reach, and connect with target consumers.

Key Companies in the athleisure market include

Under Armour Inc. (US)

Lululemon Athletica (Canada)

Adidas AG (Germany)

Hennes & Mauritz AB (Sweden)

Nike Inc. (US)

Puma SE (Germany)

Eysom (US)

Outdoor Voices (US)

Ten Thousand Inc. (US)

Isaora (US), among others

Research Methodology

The report has its roots definitely set in thorough strategies provided by proficient data analysts. The research methodology involves the collection of information by analysts only to have them studied and filtered thoroughly in an attempt to provide significant predictions about the market over the review period. The research process further includes interviews with leading market influencers, which makes the primary research relevant and practical. The secondary method gives a direct peek into the demand and supply connection. The market methodologies adopted in the report offer precise data analysis and provide a tour of the entire market. Both primary and secondary approaches to data collection have been used. In addition to these, publicly available sources such as annual reports, and white papers have been used by data analysts for an insightful understanding of the market.

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Major questions answered:

- What are influencing factors driving the demand for Athleisure near future?

- What is the impact analysis of various factors in the Global Athleisure market growth?

- What are the recent trends in the regional market and how successful they are?

- How feasible is Athleisure market for long-term investment?

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Digital business strategy

Customer acquisition and synergy planning

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Business process and transformation consulting services

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Business and transformation consulting

Market expansion and vertical tagging

Athleisure Market Segmentation 

Athleisure Product Type Outlook (USD Million, 2018-2030)

  • Leggings
  • Tights & Joggers
  • Hoodies & Sweatshirts
  • Sneakers
  • Shorts
  • Sports Jackets
  • Sports Bra
  • Yoga Pants
  • Others

Athleisure Distribution Channel Outlook (USD Million, 2018-2030)

  • Store-Based
  • Non-Store Based

Athleisure End User Outlook (USD Million, 2018-2030)

  • Men
  • Women
  • Unisex

Athleisure Industry Developments

August 2022: With the launch of its newest line, "ONLY PLAY," the renowned European fashion label for young women ONLY joined the athleisure clothing market. Excellent craftsmanship, feminine accents, and exceptional utility are all offered by ONLY PLAY, which also offers a remarkable fusion of the newest sportswear and fashion trends.

February 2022: Women's athleisure brand Aastey takes pride in being "inclusive." The clothing manufacturer has received ten crores from CXXO, a Kalaari Capital project. The $10 million CXXO program, which aims to support female entrepreneurs, received funding from Kalaari Capital.

February 2022: Lululemon introduced footwear, giving athletes a uniform from head to toe. The brand's 2017 partnership with APL, which showed the athleisure behemoth that its customers are interested in footwear, served as the motivation for the new initiative.

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Athleisure Market Research Report

Athleisure Market Size

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Athleisure Market Demand

Athleisure Market Analysis

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