Are you thrilled about your new Spotify playlist and eager to share it with the world? Here are 10 proven strategies to help you organically increase your playlist's following:

  1. Plan and Promote Your Campaign: To attract new followers and listeners, continuously promote your playlists on various online platforms, taking inspiration from trending social media topics. Plan your advertising strategy in advance and experiment with different methods to gain new followers.
  2. Leverage Your Personal Network: Similar to how social media users increase their followers on other platforms, aim to make your playlist popular among Spotify users. Utilize promotional tools like sponsored posts to reach out to your social media network, or personally advertise your playlist to local venues, shops, and cafés.
  3. Submit Your Playlist to Curator Websites: Share your playlist with websites like Sound Plate and Playlists.net to connect with a network of curators. Playlists.net is linked to the 'Playlist a Day' app, which randomly sends users one themed playlist daily. This app is free and compatible with both iPhone and Android devices.
  4. Engage with Reddit Communities: Participate in Reddit's Spotify Playlists subreddit, which hosts a monthly competition for the best playlist within a specific theme. Alternatively, simply upload your playlist to the subreddit to benefit from Reddit's ranking algorithm for Spotify playlist discovery. The We Are the Music Makers subreddit is another excellent community for playlist exchanges, with weekly competitions to create buzz and encourage user engagement.
  5. Join the Spotify Community: Log in to the Spotify Community with your Spotify credentials and post your playlist to the Spotify Playlist Exchange. Include a brief description of the genre, your motivation for creating it, and whether you plan to keep it updated. Remember to tag related genres to help users searching for specific music.
  6. Collaborate with Established Curators: Partner with popular playlist-makers such as Filtr, Indiemono, and Playlist Pump to create a mutually beneficial playlist. This collaboration can help your playlist rank higher on Spotify searches. Reach out to these platforms with your playlist idea via email or their websites, and present yourself as a professional curator who can meet deadlines.
  7. Contact Artists Featured in Your Playlist: Reach out to bands and artists, asking them to share your playlist with their fans. Use Twitter to contact them, attaching a link and playlist artwork in case they re-tweet.
  8. Collaborate with Music Bloggers and Influencers: Work with popular music bloggers on collaborations or playlist takeovers, encouraging them to share your playlist with their followers. Use platforms like Famebit to connect with influencers who post daily on various social media platforms.
  9. Utilize Spotify Codes: Make your playlists more shareable with Spotify Codes. Allow your friends and followers to scan your playlist code on their phones for instant music playback. You can find your playlist's code by clicking on the ellipsis (...) menu, and the code will be attached to the bottom of your playlist artwork. Save it to your camera roll for easy sharing, or upload it to Instagram for your followers to scan.
  10. Keep Creating Fresh Playlists: Don't stop at one playlist! Consider mood, genre, popular artists, and your personal tastes when creating new playlists. Put together music you're proud to promote and currently enjoy. Although you may be curating playlists with music created by other artists, there are many ways to keep your content original. Try creating unique themes and distinguishing yourself from other Spotify playlist-makers.

By implementing these strategies, you'll be on your way to increasing your Spotify playlist followers and reaching a broader audience. Consistently engage with your followers, create new and exciting playlists, and watch your following grow. Happy curating!