The global frozen bakery market size is expected to reach USD 59.86 billion by 2030, expanding at a CAGR of 4.2% from 2023 to 2030, according to a new report by Grand View Research, Inc. An increasing preference for convenience foods and the prominence of specialty frozen bakery products are the main factors driving the growth of frozen bakeries. A noticeable rise in the demand for processed food owing to busy lifestyles is predicted to boost global market growth.

The growing consumer preference for ready-to-bake and ready-to-eat (RTE) products, attributed to busy and hectic lifestyles and long working hours drives robust global demand for frozen bakery items. The rapidly increasing working population, particularly working women, is anticipated to drive the market during the projected time period. Moreover, the presence of leading players has contributed significantly to the market's growth.

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A substantial improvement and upgrade in the organized retail sector, especially in emerging economies, is resulting in increased product availability and visibility. This scenario is expected to contribute to the growth of the frozen bakery industry. Furthermore, rising consumer preference for organic and clean-label products as a result of rising wellness and health concerns presents potential opportunities for producers to diversify their product portfolio, support increasing demands, and generate revenue.

The market has been continually evolving to develop products with healthier ingredients. Frozen bakery products without using dairy ingredients are no longer consumed solely by the lactose-intolerant. There is currently a wide range of variants of non-dairy frozen treats available for those following a specific diet such as vegan or seeking variety. There is no shortage of dairy-free options in the frozen bakery market, ranging from small companies providing vegan options to larger companies offering non-dairy variants of their classic flavors. Almond milk, oat milk, and coconut milk are some dairy-free alternative bases.

Frozen bakery items are widely used to improve food service and boost sales in five-star hotels and high-end restaurants. Guests expect an extensive menu with bakery products such as pastries and pies to suit all tastes, therefore, fine-tasting beverages are not the sole aspect responsible for the success of establishments such as premium coffee shops. The growing demand for diverse product combinations and menus in hotels and restaurants will propel the industry forward.

Frozen Bakery Market Report Highlights

• Frozen pizza dominated the product segment with the highest market share in 2022. The development of specialty pizza products such as dairy and gluten-free pizzas is the major driver for the segment growth
• Online distribution channel is estimated to be the fastest-growing segment with the highest CAGR over the forecast period of 2023-2030. The increasing number of internet users globally and higher penetration of smartphones are anticipated to be the major growth driving factors
• Asia Pacific is predicted to be the fastest-expanding regional market with a significant CAGR during the estimated timeframe. This growth is attributable to the rising disposable income, and a substantial influence of western culture in terms of food patterns and standard of living

Frozen Bakery Market Segmentation

Grand View Research has segmented the global frozen bakery market based on product, distribution channel, and region:

Frozen Bakery Product Outlook (Revenue, USD Million, 2017 - 2030)

• Bread
• Cakes & Pastries
• Doughnuts & Pies
• Pizza
• Novelties

Frozen Bakery Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

• Supermarkets & Hypermarkets
• Convenience Stores
• Bakery Stores
• Online

Regional Insights

The Asia Pacific region is expected to grow the fastest with a CAGR of 4.8% during the forecast period of 2022-2030, owing to factors such as the sedentary lifestyle, developing economies, and rising disposable income. The growing female working population has altered traditional household dynamics, resulting in a noticeable increase in preference for convenience and ready-to-eat food. For instance, in India, major urban cities with a high proportion of working women aided market growth. These factors are anticipated to boost product demand in the coming years.

North America led the market with a revenue share of over 38.8% in 2022. Frozen bakery products have a much higher shelf life than traditional products, which has increased consumer interest in such products in the region. Market players are focusing on providing products with healthy and organic ingredients and minimal artificial preservatives in response to rising consumer demand for organic and healthy products. Furthermore, the region's growing preference for high-quality, convenience food is a significant factor driving demand for frozen bakery products.

In 2022, Europe had the second-highest revenue share in the market Catering and tourism industry expansion in European countries such as Germany, Italy, and the U.K. is expected to provide substantial growth opportunities in the coming years. Consumers prefer convenient and ready-to-eat products for their breakfast menu, which has boosted product demand. Furthermore, the provision of gluten-free baked goods for health-conscious consumers has further aided growth in the region.

List of Key Players in the Frozen Bakery Market

• Kellogg Co.
• Cargill, Incorporated
• Conagra Brands, Inc.
• Custom Foods Inc.
• Vandemoortele NV
• Bridgford Foods Corporation
• Associated British Foods plc
• General Mills Inc.
• Europastry
• Cole’s Quality Foods, Inc.
• Flowers Foods

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