By the end of 2023, worldwide wellness tourism sales are projected to reach USUS$ 999.5 billion, according to the most recent research from Future Market Insights. Long-term forecasts place the global market for wellness travel at about USUS$2,635.2 billion in 2033.

Two types of tourists make up the wellness tourism market. While secondary wellness travelers look for wellness activities at any point during their trip plans, primary wellness travelers choose their destination based on the wellness amenities provided by that place. Among them, secondary wellness tourists account for 85% to 90% of wellness tourism visits and have a strong spending power. They control the majority of the industry for wellness tourism.

Although domestic wellness travel is on the rise and accounts for 80% to 85% of all wellness vacations, the average cost of overseas travel is far higher than that of domestic wellness travel. When traveling internationally, the average cost is typically higher because it covers the full journey. Both domestic and foreign travelers tend to spend more on services when they travel for wellness purposes than the average traveler does.

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In addition, the wellness tourism industry is expanding at an unprecedented rate and attracting in a substantial population from both domestic and foreign markets thanks to permaculture training programs, wellness development programs, spirituality, peace, and group wellness retreats.

Competitive Landscape

Tour operators have an edge over planning wellness tourism and they are coming up with new innovative ways towards enriching experiences for wellness tourists. For instance, Abercrombie & Kent, in 2023 introduced its all-new Wellness-inspired Small Group Journeys with options built to engage the mind soul, and body.

For instance:

• Lindblad along with its partnership with Exhale for Base Camp Baja Voyages, has a wellness group designed especially for all its voyages including mindful yoga classes, fitness classes, and meditation sessions.
• Butterfield & Robinson expands its horizon to integrate other wellness activities such as yoga biking spa meditation and stand-up paddle.

Wellness Tourism Market by Category

By Direct Suppliers:

·         Airlines

·         Hotel Companies

·         Tour Operators

By Indirect Suppliers:

·         OTA (Online Travel Agency)

·         Traditional Travel Agencies

·         TMC's (Travel Management Companies)

·         Corporate Buyers

·         Aggregators

By Age:

·         Under 15

·         16-25

·         26-35

·         36-45

·         46-55

·         Over 55

By Tourism Type:

·         Thermal Water or Hot Spring Therapy

·         Yoga and Pilates Retreats

·         Culinary Wellness Retreats

·         Meditation Retreats

·         Wellness Cruises

·         Eco-tourism Retreats

By Demographic:

·         Male

·         Female

·         Kid

By Nationality:

·         Domestic

·         International

By Booking Channel:

·         Phone Booking

·         Online Booking

·         In Person Booking

By Country:

·         USA

·         Canada

·         Brazil

·         Mexico

·         Germany

·         United Kingdom

·         France

·         Spain

·         Russia

·         India

·         China

·         Japan

·         Malaysia

·         Singapore

·         Australia

·         United Arab Emirates(UAE)

·         KSA

·         Italy

·         Qatar

·         Oman

·         ROW